Created by women, for women, Apparelle is the new online destination transforming the way we shop activewear and athleisure.

We bring together established and emerging brands in one online destination, where everything you see has been hand-picked for its quality, comfort and style. We know how each item fits, feels and performs – which is why we offer 24/7 styling & sizing advice via our live chat to help you find the perfect pieces for you and your body.

We only work with the finest in athleisure and activewear, carefully selecting just over 25 brands to feature ranging from international big-hitters such as Lorna Jane, Bala and Free People Movement to more niche, up-and-co ing brands which deserve a spotlight.

We cover everything from yoga mats and hand weights to high-performance sports bras and sweats for lounging in, so that you can be kitted out with everything you need in one fell swoop, and pay just one shipping fee – a godsend for those of us tired of trawling through endless sites to find what we want, and be forced to pay extra for it.

Are you looking for the perfect legging for your body type but don’t know where to start? Looking for more detailed sizing recommendations? Fed up with unflattering activewear that doesn’t quite fit right?

We’re here for you 24/7 via our live chat – we know our products inside out and love helping you find the perfect fit.

Our mission? To empower women to look and feel their very best by acting as a trustworthy fashion authority, curating the very best in the athleisure and activewear space. So that the Apparelle woman never has to compromise on the things that matter, all featured products have been tried and tested to ensure they deliver on functionality, fashion and comfort to ensure all needs are covered.

Sustainable principles are at the heart of Apparelle, with a business model which prioritises shipping directly to the consumer and avoiding unnecessary re-routing, intermediary warehousing and wasting CO2. But more importantly, you are given the option to shop sustainably via the Conscious Edit, a curation of the pieces available on the website which ascribe to sustainable practices themselves, from their materials and packaging to ethical production.